In 2010, Iron Man 2 made its way to theaters worldwide as the third film in the Marvel Cinematic Universe. It became a hit for Marvel Studios with $623.9 million earned at the box office. One person who wasn’t a fan of the film was the late Steve Jobs.
Speaking Their Mind
Disney CEO Bob Iger revealed a conversation held between him and Jobs about the film. “When Iron Man 2 came out, Steve took his son to see it and called me the next day. “I took Reed to see Iron Man 2 last night,” he said. “It sucked,” Iger wrote in his recent autobiography The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company.
Many directors get this kind of response from people on the Internet every day. Having this kind of response from someone like Jobs was a bit shocking. Iger was able to use Iron Man 2‘s box office earnings in its defense, though.
I Am Iron Man
Iron Man 2 earned an Oscar nomination for Best Visual Effects, but it lost to Inception. One major change in the film was Don Cheadle portraying James “Rhodey” Rhodes. Cheadle replaced Terrence Howard, who played the same character in 2008’s Iron Man. Fortunately, Howard wasn’t upset with losing the role to his friend. “The first person who really said ‘good luck and I hope you do a great job’ was Terrence. He’s the first person who knew,” Cheadle told Collider in 2009.
When it came to signing with Marvel, Cheadle wasn’t concerned about the multi-film deals. “Well, what I know is that no matter what you sign it’s…if the movie isn’t successful, it doesn’t matter how many movies we decided we’re going to do. The public says, “we don’t want anymore”, so you want them to be successful, and if they are successful, then good,” he also told Collider. “Why wouldn’t you want to be in more? So, besides the numbers game of ‘how much is this one going to be and how much will I make?’ All that aside, you want to do good movies…it’s cool to sign for multiple films.” Overall, Cheadle appeared in seven Marvel films, including this year’s Captain Marvel and Avengers: Endgame.
A Missed Apple/Disney Merger?
While Jobs hated Iron Man 2, he was a good friend to Iger. In his autobiography, Iger stated Apple and Disney might’ve been under one umbrella. “I believe that if Steve were still alive, we would have combined our companies, or at least discussed the possibility very seriously,” Iger wrote. Jobs became chairman of Pixar after purchasing it from Lucasfilm in 1986. In the ’90s, Pixar and Disney began working together with 1995’s Toy Story. In 2004, the relationship between Disney and Pixar was strained by former Disney CEO Michael Eisner. Following Eisner’s exit, both companies resumed renegotiations. In 2006, Pixar was purchased by Disney for $7.4 billion.
Today, both companies have their eyes set on taking over the streaming world. Releasing on November 1, Apple TV+ will have exclusive programming from Oprah Winfrey, Colleen McGuinness, and Brie Larson. On November 12, Disney+ will arrive for those looking for some nostalgia. The streaming service will include a slew of classic Disney TV shows and films. It will also include original programming from Marvel Studios and Lucasfilm.
Eight years following Jobs’ death, Iger wished the Apple co-founder was around for the major moments. “With every success the company has had since Steve’s death, there’s always a moment in the midst of my excitement when I think, ‘I wish Steve could be here for this,'” Iger wrote in his autobiography.
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