The Outside World Robotics Engineer Barbie Launched To Encourage Girls To Pursue STEM Jobs Published 8 months ago on Jul 8, 2018 By Jade Wilson Over the years, Barbie has had a slew of careers. She’s been almost everything, from a teacher to an army officer and even President of the United States! Her latest job continues to promote diversity in male-dominated fields and encourages girls to take a look at jobs in science, technology, engineering and math (STEM). Robotics Engineer Barbie Mattel, the company behind the popular doll, has launched a new Barbie who’s taken on a robotics engineer job. The doll is complete with safety goggles, a mini laptop computer, and a small humanoid robot. Mattel The Robotics Engineer Barbie is now available in four different skin tones for a meager $13.99. Mattel is also offering girls access to six free online coding lessons related to STEM fields. The lessons are held through online platform Tynker, and teach girls logic, problem-solving, and other coding skills. Mattel’s STEM Initiative This new doll continues Mattel’s initiative to encourage young girls to dream of careers in which women are typically underrepresented, particularly careers in the field of STEM. Not only is Barbie a robotics engineer, but she has been an astronaut, paleontologist, computer engineer, and video game developer. Twitter / Saray Cruz “For almost 60 years, Barbie has exposed girls to roles where women are underrepresented to show them that they can be anything,” Lisa McKnight, general manager and senior vice president of Barbie, said in a statement. “By playing with Robotics Engineer Barbie on and offline, we are giving girls a new platform for play in their imaginary world and teaching them important skills for their real world.” Barbie Diversity In recent years, Mattel has continued to break the typical Barbie mold. Not only does the doll have diverse career choices, but Barbie now has diverse body types. Mattel offers three new body types for the doll: petite, curvy and tall. Barbie also has seven skin tones, 22 eye colors, and 24 hairstyles. Huffington Post These new Barbies showcase real women in the real world of all sizes, colors, and, yes, even jobs. It pushes girls to continue to believe that they can be anything they want to be in spite of societal norms. Hopefully, Mattel and Barbie continues to push this mission and impact their young but important consumers that will shape the future. Girls need more role models. Let’s inspire the next generation to see themselves in careers underrepresented by women. By encouraging more girls to explore STEM with Robotics Engineer #Barbie, we show them that they can be anything. https://t.co/kRIQ50Ox4Y #YouCanBeAnything pic.twitter.com/aqHFYqDQ6r — Barbie (@Barbie) June 26, 2018 UP NEXT Ticket To Ride: Emotions Surface During Paul McCartney’s St... 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