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Why You Should Be Obsessing Over Modcloth’s New Swim Campaign

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The closer it gets to swimsuit season, the more inclined I feel to go on a diet and start exercising. Swimsuit season isn’t even called that, it is called bikini season to make us feel even more stressed to have the perfect body. Seriously, society has taught us that as soon as summer comes in, you better have a smoking hot body so you can hit the beach and not be criticized by onlookers. The thing is, though, you don’t have to have a stomach of abs, you don’t have to be super skinny and you most certainly don’t need to weigh a certain amount in order to pull off a bikini.

ModCloth

ModCloth

I don’t care what other people say, if you want to wear a bikini wear a bikini. If you want to wear a one-piece, then wear a one-piece. It doesn’t matter what people’s stupid opinions and standards are, you are entitled to wear whatever the hell you want, no matter what body shape you are. Everyone is beautiful in their own way.

This is what the clothing company ModCloth is all about and their new swim campaign promotes body positivity! In their campaign photos, we get to see a variety of different body shapes and sizes, and even different ethnicities too! What’s also great about this clothing brand is that they don’t just have sizes XS through L–they go beyond that by having sizes 1X-4X, which sounds a whole lot better than XXL.

Often times, plus sized bathing suits are boring solid colors and definitely don’t make you feel sexy. ModCloth, though, makes sure you never have to wear those ugly swimsuits again! They have a bunch of different patterns and colors that are fun and fashionable! They also have many different styles so if a simple bikini or one-piece isn’t your style, you have others to choose from!

ModCloth

ModCloth

On their website, ModCloth states “Our goal is to represent women for who they are — confident, intelligent, and fun. We strive to continue to positively portray women by recognizing their capabilities and contributions, regardless of their size, and inspire body positivity across the spectrum.” Women should not feel ashamed during swimsuit season because they are ashamed of their bodies! We are more than just a number!

YouTube

YouTube

The campaign produced a lot of beautiful images of all sorts of different women but in addition to that, they also did a video called “ModCloth’s Hot Tub Round Table: Speaking the Unspoke.” In the video, we meet Susan Gregg Koger, who founded the company in 2002 with her husband Eric Koger and a few female entrepreneurs. They, of course, are all wearing ModCloth’s fabulous swimsuits!

They talk about what it was like starting their own careers, taking advice from the woman who did it straight out of college. There are definitely some perks to being your own boss and creating something you have a passion for, but you will definitely come across some challenges! We definitely need more feminist entrepreneurs like Susan and these girls!

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