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Netflix Reportedly Creating More Faith and Family-Based Content For Subscribers

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When you think of Netflix, there are a few top shows that come to mind. Orange Is The New Black. Dear White People. Stranger Things. Netflix is known for creating diverse content with even more diverse characters. But now the streaming service is reportedly working on developing more faith and family-based shows to draw in a wider audience.

Family First

Recently, Netflix has produced some original shows for families to watch together including Fuller House, One Day At A Time, and Alexa & Katie. The service also shares a little over 70 films and shows under its Faith & Spirituality category. However, there is a plan in progress to add even more family-friendly shows to Netflix’s lineup.

Vice President of Original Series at Netflix, Cindy Holland, announced the plan at the 2018 Television Critics Associations’ Summer Press Tour in Beverly Hills, CA. “I want to make some great programming for my cousins and their families too,” she said. “So it is something that we are focused on really building out a robust slate of family-friendly programming.”

A Controversial Move

The announcement came shortly before Netflix was attacked for its plans to release a documentary about Nation of Islam leader Louis Farrakhan. It was produced in 2014 by one of Farrakhan’s sons, highlighting various life experiences and leadership moments.

The film, titled The Honourable Minister Louis Farrakhan: My Life’s Journey Through Music, was supposed to be released on August 1. However, plans for the documentary were soon scrapped, once others brought up his misogynistic and anti-Semitic comments. Netflix will continue to move forward with plans for more family and faith content, though, hoping to bring in more subscribers. In fact, the service is focused on creating much more content overall.

An Aggressive Growth Strategy

Netflix’s Chief Financial Officer, David Wells, has stated that the streaming service is working to push out more original content than ever before. In fact, Netflix plans to produce about 700 original TV shows for 2018.

The push for new content is to, of course, bring in new subscribers, which seems to be working. “Let’s continue to add content—it’s working, it’s driving growth,” Wells said during a conference. Time will tell if that strategy will continue to work long-term.

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