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Netflix Warns Against Attempting Dangerous Bird Box Challenge

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Netflix has issued a warning on Twitter against participating in the viral Bird Box challenge, where people attempt to do ordinary things for a given period of time while wearing a blindfold. They have posted:

“Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE. We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.”

But where did this challenge come from? Netflix’s most popular recent release.

The Source Of The Bird Box Challenge

The Bird Box challenge is based on the recent thriller released by the streaming platform. In the first week, it broke records for Netflix, with 45 million users viewing it. The movie features Sandra Bullock as the film’s protagonist, who is protecting her children during the apocalypse. The film centers around removing their sight to avoid seeing the supernatural creatures that have been causing mass suicides around the world.

The movie has sparked its own viral challenge where people blindfold themselves and perform everyday tasks, leading to dangerous results.

The Challenge

Netflix called to people on Twitter and asked them not to hurt themselves during the challenge. Some people, like YouTube creator Morgan Adams, have tried to go 24 hours while blindfolded. While others have tried to go for a shorter period of time, some people have tried it during riskier activities – like driving.

While it’s still not known how many people have suffered injuries from the challenge that has already gone viral in 2019, it’s not the first internet trend to put people in harm’s way. You only have to look to the “Tide Pod Challenge” to see another example.

Sequel?

With the rise of its popularity, there may be a sequel sooner rather than later.

The film’s social media momentum continues to grow, with memes appearing daily on the internet, allowing the firm’s notoriety to propel it further into the year.

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