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‘Bird Box’ Is Netflix’s Most Watched Original Movie

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Netflix broke new ground with its late-December movie release Bird Box. The post-apocalyptic film claimed the screens of 45,037,125 Netflix viewers, almost a third of their subscriber base. Bird Box broke the record for their best week for a movie debut, despite getting a less than positive critical response. Here’s how Bird Box made Netflix history, and why you should watch it now.

Netflix Announces Bird Box’s Record-Breaking Success

The end of December was an exciting time for the streaming service giant. Netflix Film tweeted on December 28th, “Took off my blindfold this morning to discover that 45,037,125 Netflix accounts have already watched Bird Box — best first 7 days ever for a Netflix film!” This is the first time Netflix has ever released any sort of viewer statistics.

Bird Box stars Sandra Bullock, along with other big Hollywood names like John Malkovich and B.D. Wong. Not only was Bird Box a major commercial hit, but it was also one of Netflix’s first films to get major actors and actresses on board, signaling a critical shift in the film industry.

What Is Bird Box?

Bird Box tells the story of Malorie (Sandra Bullock), a mother whose attempt to navigate a post-apocalyptic world is filled with strife and terror. The story flips timelines between Malorie’s escape and the beginning of the end, where a mysterious demon causes many people to commit suicide when they see it.

Malorie, her friends, and her children must survive in a world where they cannot go outside without blindfolds. Not everyone survives, and Malorie must risk her life more than once to save herself and her children. For as dense as the movie is, it only lasts an hour and a half, keeping audiences at the edge of their seats throughout.

Social Media Made Bird Box What It Is

Bird Box was not well-received by critics, but audiences seemed to eat it up. Its quick rise to fame was undoubtedly caused by the explosion of its presence on social media. Yakov Bart, an associate professor of marketing at Northeastern, “People ended up watching the movie not because they were interested in it, but because they wanted to be part of the conversation.”

There’s no question that Netflix will continue to release original feature films in 2019, hoping to capture audiences the way they did with Bird Box. If they use the power of social media and can promise the same quality as before, they are guaranteed to dominate the streaming space for the upcoming year.

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