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YouTube Introduces Redirect Method Features to Fight Online Terror


While modern advancements in technology have brought countless benefits particularly in sharing of information, it has also introduced a lot of problems that need to be addressed. One of them is how terrorist groups are now heavily relying on technology to spread their radical message and recruit more members. For this YouTube introduced something called the Redirect Method.

Redirect Method

Redirect Method

YouTube started applying its redirect method features to fight counter online violent extremism Thursday.

The Redirect Method “uses targeting tools and curated YouTube videos uploaded by people all around the world to confront online radicalization. It focuses on the slice of ISIS’ audience that is most susceptible to its messaging, and redirects them towards curated YouTube videos debunking ISIS recruiting themes.”

Redirect Method

Redirect Method

According to a statement by YouTube, the Redirect Method is a result of years of extensive research by Jigsaw and Moonshot CVE on “how extremist groups leverage technology to spread their message and recruit new members.”

It works this way: when a user starts searching for videos on violent extremism and other related content, YouTube will display videos that debunk the usual narratives of extremist groups.

YouTube is targeting those who are most susceptible to ISIS’ messaging online for this method, saying: “We focused solely on reaching the slice of ISIS’ audience that was most susceptible to its message and actively seeking to engage with ISIS-produced content. We based the Redirect Method on insights from speaking directly to those who had been recruited and convinced by ISIS rhetoric – both young girls who had aspired to be so-called ISIS brides and former ISIS fighters who had defected.”

Redirect Method

Redirect Method

This method is just one of the many strategies of YouTube to provide more resources and content that will hopefully shed truth and light and eventually change the minds of people who are susceptible to being radicalized.

The video sharing website intends to launch other initiatives toward this end in the next couple of weeks as well.

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