Connect with us

The Outside World

Robotics Engineer Barbie Launched To Encourage Girls To Pursue STEM Jobs

Published

on

Over the years, Barbie has had a slew of careers. She’s been almost everything, from a teacher to an army officer and even President of the United States! Her latest job continues to promote diversity in male-dominated fields and encourages girls to take a look at jobs in science, technology, engineering and math (STEM).

Robotics Engineer Barbie

Mattel, the company behind the popular doll, has launched a new Barbie who’s taken on a robotics engineer job. The doll is complete with safety goggles, a mini laptop computer, and a small humanoid robot.

Mattel

The Robotics Engineer Barbie is now available in four different skin tones for a meager $13.99. Mattel is also offering girls access to six free online coding lessons related to STEM fields. The lessons are held through online platform Tynker, and teach girls logic, problem-solving, and other coding skills.

Mattel’s STEM Initiative

This new doll continues Mattel’s initiative to encourage young girls to dream of careers in which women are typically underrepresented, particularly careers in the field of STEM. Not only is Barbie a robotics engineer, but she has been an astronaut, paleontologist, computer engineer, and video game developer.

Twitter / Saray Cruz

“For almost 60 years, Barbie has exposed girls to roles where women are underrepresented to show them that they can be anything,” Lisa McKnight, general manager and senior vice president of Barbie, said in a statement. “By playing with Robotics Engineer Barbie on and offline, we are giving girls a new platform for play in their imaginary world and teaching them important skills for their real world.”

Barbie Diversity

In recent years, Mattel has continued to break the typical Barbie mold. Not only does the doll have diverse career choices, but Barbie now has diverse body types. Mattel offers three new body types for the doll: petite, curvy and tall. Barbie also has seven skin tones, 22 eye colors, and 24 hairstyles.

Huffington Post

These new Barbies showcase real women in the real world of all sizes, colors, and, yes, even jobs. It pushes girls to continue to believe that they can be anything they want to be in spite of societal norms. Hopefully, Mattel and Barbie continues to push this mission and impact their young but important consumers that will shape the future.

The Outside World

Netflix Reaches 137 Million Subscribers, Sends Stock Prices Skyrocketing

Netflix, the world's favorite streaming service, has skyrocketed in subscriber growth for the 2018 third quarter. In the second quarter, subscriber rates took a downturn which dramatically reflected in stock trading after the report was released. However, Netflix is once again on the up and up, with almost 12% increase in stocks and unprecedented subscriber additions. Netflix Is Officially Over The...

Published

on

Continue Reading

The Outside World

Gordon Ramsay Turned Up The Heat In These Five Awesome Moments

Chefs around the world breathe a sigh of relief whenever Gordon Ramsay isn't in their restaurant. Since 2004, he's been one of the biggest chefs out there, with numerous TV shows on the air. Here are some moments where Gordon Ramsay turned up the heat, from his various shows and beyond. The Debate Rages On One of the biggest debates to...

Published

on

Continue Reading

The Outside World

Before The Big Screen: 5 Horror Shorts That Turned Into Features

As a young producer, producing short films is a great way to get noticed. For horror producers, it's more about getting the product out than making a buck. Few times, though, these ideas lead to major success. These short films, which you can watch now, got the Hollywood treatment. Saw 0.5 Before Saw became a global phenomenon, it was a...

Published

on

Continue Reading