PewDiePie’s Anti Semitic Video gets him Axed from Disney
The latest news in the world of Animation company, Disney, is the axing one of the world’s highest paid YouTube stars, Felix Kjellberg also more popularly known as ‘PewDiePie.’ The 27 year old from Sweden is reported to have made $15 million through YouTube in 2016. PewDiePie’s rise to fame emanates from the ‘Lets Play’ videos that he made on YouTube.
In these videos PewDiePie records himself playing a video game and emphasizes his reactions to the events in the game. Some of his reactions are quite profane and exaggerated especially when playing horror games. His antics have earned him 53 million subscribers which is the largest following on YouTube even beating Justin Bieber’s Vevo’s, which has 27 million subscribers.
PewDiePie’s business savvy is that he knows his target audience and appeals to their interests and emotions. These are young people in the age group 13 to 18 who into video gaming as well. They are also quite impressionable though at that age. Some of the money that he made has been put to good use by donations to charity. His videos also indirectly promotes game developers which puts a positive spin on their success.
As a result of all this success, Disney saw a money making opportunity to partner with him via its Maker-Studios. This deal meant that PewDiePie got his own multichannel network called Revelmode. Revelmode would combine up and coming creators, and PewDiePie’s experience in gaming and pop culture. Their first program was to be an animated series.
However, PewDiePie’s downfall came from the Vlogs that he made in which he speaks directly to his viewers. The anti semitic video which caused outrage was one in which he paid two Indian men through a website to hold up a sign which called for death to all Jews.
When questioned about this act, his response was that he was just trying to show how gullible the modern world is in terms of the services available online and that people would say anything for five dollars. He laughed the whole incident off and insisted that it was not his intention to deliberately offend people.
In another of his videos, a fan of his drew a swastika, played the Nazi Party anthem and did a Hitler salute. He again claimed that it was just a joke. His pranks extend further, when last year he was temporarily suspended from Twitter for making jokes about the Islamic State.
Disney received pressure from a Wall Street Journal Investigation and decided to break ties with him. They will not be releasing the second season of ‘Scare PewDiePie.’ YouTube has classified his vlogs as hate speech and removed the PewDiePie channel from Google Preferred, which shows the top performing videos. PewDiePie will however, not lose his YouTube channel and subscribers.
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