Pepsi’s New Ad Featuring Kendall Jenner Faces Backlash On Social Media
The latest ad of Kendall Jenner for Pepsi may have just conveyed a wrong message for viewers. On Tuesday, April 4, the supermodel shared a 30-second clip of the advertisement that showed her stopping police brutality by giving a can of Pepsi to one officer on the street. Even though the ad was meant to suggest that everything can be solved by drinking Pepsi, thousands of people from across the world were upset over what they believe is its underlying message.
According to BBC, some critics think that the ad is based upon the recent protests concerning black people in the United States. Other critics believe that the ad made it seem as though white, privileged people or supermodels at they are the only ones who have the ability to bring peace between the police officials and civil rights activists.
Meanwhile, one of the scenes from the ad closely resembled a photo of Ieshia Evans that went viral on social media last year. In the photo, Evans is seen standing in front of two police officers who were wearing their gears and helmets. Evans was charged in Baton Rouge, Louisiana that year. In the ad, Jenner is seen standing in front of police officials with a can of Pepsi on hand.
After the backlash, Pepsi released a statement explaining why they decided to come up with a controversial advertisement. “This is a global ad that reflects people from different walks of life coming together in a spirit of harmony. We think that’s an important message to convey.
Kendall Jenner has not yet commented regarding the uproar, but this isn’t the first time the “Keeping Up With the Kardashians” star was involved in a huge controversy. Last year, Kendall Jenner shot a video for Vogue where she portrayed the role of a ballerina. In the clip, Jenner said that she’s fond of doing “s—– stuff” while wearing tights and leotards. Some ballerinas were upset over the fact that Jenner insulted the specific dance form.