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You Don’t Actually Own Any Movie You Buy From iTunes

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Digital media has given this generation so many advantages. Streaming services such as Amazon, iTunes, and even Youtube are offering movie rentals and purchases to offer you the convenience of your favorite films on any digital device. However, these services aren’t always telling you what exactly you’re getting when you click “Buy Now.”

Apple Purchases Don’t Equate To Ownership

Twitter user @drandersgs gave iTunes users a rude awakening when he posted a customer service letter he received in regards to his movie purchases. After noticing some of his purchased movies were gone, @drandersgs contacted customer support, but their response was not at all what he wanted to hear.

RemovalDRM

The letter informed him that “The content provider has removed these movies from the Canadian Store. Hence, these movies are not available in the Canadian iTunes Store at this time.” This means that, though he purchased these movies from iTunes, because they had been removed he no longer had any rights to them.

When Did This Become Acceptable?

The customer service exchange goes on to tell “…the iTunes/App Store is a storefront that gives content provider(s) a platform or place to sell their items. We can only offer what has been made available to us via the studios or distributor.” When @drandersgs asked for his money back, they offered him free rentals instead.

Badische Zeitung

@drandersgs tweeted out, “@tim_cook when did this become acceptable?” Those who have seen the tweet are asking the same question. Why would you purchase movies online if you can’t be sure you’ll have access to them?

Consumers Might Have Trust Issues 

This is on the trajectory to become a PR nightmare for Apple, as many customers now distrust the brand. The fact that they did not offer to refund @drandersgs for his lost movies makes us question whether they are taking this seriously.

Notebook Review

This serves as a warning to those purchasing movies through online streaming services. Apple is in the spotlight now, but the same could happen to other streaming services as well. In the future, it seems more people could be reverting to physical copies of their favorite films, ensuring they don’t go through the same frustrations.

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