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This Bratz Makeup Trend Just Went To The Extreme, And We’re Not Sure You’ll Like It

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No one could have guessed how popular Bratz dolls would end up being when they debuted on shelves in 2001. But five years and a whopping two billion in sales later, these dolls cemented their place in pop culture as the bad girl Barbie alternative.

Now, more than a decade later, the little boys and girls who played with Bratz dolls are all grown up, and it looks like their favorite childhood toy is influencing their looks!

A new makeup trend modeled on the Bratz doll is growing fast, but some of these models look like they’re taking it a bit too far…

The Bratz Dolls Were Controversial

bratz

aol.co.uk

If 2005 was peak Bratz popularity, 2006-2007 was peak Bratz controversy. Various parent groups and even the American Psychological Association voiced concern over the dolls and their more sexualized appearance compared to Barbie.

It wasn’t enough to stop the brand from growing, though.

Bratz Fans Are Insanely Loyal

bratz

YouTube / Princess Fun Place

Despite the controversies, the Bratz brand achieved 40% market share just a few short years after debut. Bratz fans were incredibly loyal, and celebrated the line’s fashion-forward looks and inclusive, diverse characters. There was a Bratz doll for everyone.

Though Bratz dolls have fallen out of favor with kids in the last few years, their original fanbase is committed as ever. Now that they’re all grown up, they’re starting a new fashion trend inspired by the Bratz look. Check it out!

Inspiring A Trend

bratz

Twitter/ @ahoynatalie

Last fall, Twitter and Instagram started blowing up with Bratz-inspired makeup looks. The trend shows no sign of slowing. The looks vary, but there are two main interpretations of the Bratz look, as you can see in the pic.

The Basic Bratz Look

bratz

Twitter / @wahlalulu

“Bratz Dolls had a vision. 2017 makeup goals since 2001,” says Twitter user Lulu, pictured above. Her picture shows what we’re seeing most in this trend — makeup inspired by Bratz. Heavy eyeshadow, glitter, and the like, but you could go out in public like this.

She Started It

bratz

Twitter / @ahoynatalie

For this version, we have 19-year-old Natalie Martinez to thank. “When I was younger I always wanted to be a Bratz doll,” she said in an interview. “I always thought Bratz were cooler than Barbie in terms of fashion and makeup; they honestly had a ‘passion for fashion,’ and a lot of girls get inspired by them today still.”

Natalie kickstarted the Bratz makeup trend with the image above, but others started taking things to the extreme.

We don’t know if you’ll laugh, cringe, or shout “yasss queen, slaaayyyy” at the following images, so let’s just jump in!

Oh My…

bratz

Instagram / @powerpuffmoniq

Wow. This is a much more extreme version of the Bratz-inspired makeup look, as you can see. Monika, pictured here, has over-contoured her face, and painted larger eyes and lips onto her face so that she can literally resemble a living Bratz doll.

This is the version of the trend that has really caught fire, and we don’t really know what to think about it…

It’s Not Photoshop

bratz

Instagram / @maly_mojo

It looks like a doctored photo, but it’s 100% real. But make no mistake — achieving this look takes a lot of talent, as you can see from what makeup artist Malaysia has done to her face here.

Let’s take a look at a before/after, shall we?

Look How Much Goes Into This…

bratz

Instagram / @promisetamang

Here’s Promise Tamang, an Instagram makeup artist with over one million followers, showing us a before/after of the Bratz makeup look. You can definitely see how much work goes into this. She looks completely different!

So where did this creepy version of the Bratz makeup look start? We can actually trace it to one individual…

Meet Miss Gay Matte

bratz

Instagram / @missgaymatte

The extreme Bratz makeover all started with drag queen and makeup artist Matte, pictured here. She has hundreds of extremely impressive and detailed makeup looks on her Instagram account, and over 60,000 followers who enjoy her artistry.

Yas Queen Slay

bratz

Instagram / @missgaymatte

The 22-year-old Chicago-based artist isn’t looking for recognition for the Bratz makeup look. She just likes seeing others getting in on the fun!

“The thing I love about seeing all the recreations is they give me inspiration, too. Everyone puts their own twist on it. We’re all just figuring out this Bratz doll face together. It’s not my face. It’s just a face.”

What do you think? Would you ever try the Bratz makeup look?

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